01
The front page was called Home
The single most valuable line of text on the site, the one Google shows in the results, said nothing about what the company does.
Client project · Textile protection · Oslo, Norway
Built to be found by the businesses looking for it
Fiber ProTector has protected textiles since 1995 and works with airlines, hotels, cruise ships and offices. None of that came across on the website. The front page was titled "Home" in the tab, and the industries they serve were headings on a single page rather than pages of their own.
- 25 pages, up from 10
- 8 industries and services
- Two languages
- 1995 protecting textiles since
TjenesterBransjerOm ossArtiklerFor partnere Bestill gratis befaring Impregnering og dyprens av
tepper og tekstiler
For et renere inneklima og lavere vedlikeholdskostnader. Vi beskytter tepper, møbler og tekstiler slik at flekker blir enklere å fjerne, slitasje reduseres og interiøret varer lenger.
Bestill gratis befaring → Uforpliktende · gratis befaring · vi svarer innen én virkedag Kunder som stoler på oss 
The starting point
What stood in the way
02
The industries were only headings
Airlines, hotels, cruise and office all sat on one page as headings. Nobody searching for textile protection for hotels could land anywhere relevant.
03
Thirty years of proof went unused
The certifications and the track record since 1995 are the strongest things they have, and they were nearly invisible on the old site.
What we built
The choices that made the difference
A page per industry
Each industry got its own page with its own language and its own examples, so a search for one of them has somewhere to land.
Certifications given their own space
The approvals are what make a buyer trust this, so each one is presented properly rather than as a row of small logos.
Titles that say what the page is
Every page has a title written for a person scanning search results, with the service and the industry in it.
Norwegian and English
They sell across borders, so the site works in both languages rather than assuming every visitor reads Norwegian.
The result
What the site does now
25 pages
Up from 10
8
Industries and services
Two
Languages
- A landing page for each industry they serve
- Certifications presented as the proof they are
- Page titles written to be found and clicked
- Both Norwegian and English visitors served properly
- A clear route from an industry page to an enquiry
- Thirty years of history made visible
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